Stupid Is The New Smart

At first that statement might seem a bit odd.  But, I recently read a fabulous book that  explains why it is true.   The book is called The Power of Starting Something Stupid by Richie Norton, and it has a lot of useful advice for any entrepreneur.

The basic idea of the book is that sometimes our dreams and ideas may be labeled as stupid in the eyes of the “mainstream” and even those close to us.  Stupid is generally defined as “lacking intelligence and common sense.”  But, what Norton calls “Stupid as the New Smart infers that while an idea may appear to be inherently faulty, the idea is, in reality, sound and in your best interest to pursue.”

One of the tests he suggests you try when considering something “stupid” is to think about whether you will regret NOT doing it when you are 80.  That is a really great way to understand how you really feel about something.  If you will regret not doing it, you MUST do it!

Probably one of the biggest things that stop us from pursuing things we should do is procrastination.  Norton defines procrastination as “the counterproductive act of choosing to postpone doing something important until a later time.”  To overcome procrastination we need to:

1. Make time: We must consciously set aside time to work towards our most important goals.

2. Simplify: Make space in your life for the activities that matter most.

3. Make your stupid idea public: Find people to whom you feel accountable.

4. Plan your stupid idea: Create a specific plan using S.M.A.R.T. goals — Specific, Measurable, Attainable, Relevant, Time-bound.

5. Make the process pleasurable: Reward yourself for even small accomplishments.

6. Make the process painful: Assign negative consequences for not completing specific tasks on time.

S-T-A-R-TThe key is to just get started.  Norton suggests using the principles of  START – Serve, Thank, Ask, Receive, and Trust – to guide you. If properly embraced, it changes everything.  You will position yourself authentically and accelerate your success.

Start is a verb.  It implies you are doing something.  When you start, you create momentum and are moving towards your goal.

One last key is to have Gratitude.  Even if something seems small and insignificant, have gratitude for it.

There is so much more in this book that I can not cover in this short review.  I highly recommend this book!  I know it will change your perspective on what you are trying to do to reach your goals — even if everyone around you thinks it’s stupid!

Just remember, Stupid is the New Smart, and get STARTed on your dreams!

Want to get the book?  Click Here to get your own copy (I will make a very small commission if you purchase it here).


  1. Really love your advice here. I have a chapter in my book entitled: “Why It’s Always Stupid to Play Stupid” – a life lesson about trusting your instincts, taking risks and believing in the people around you. Kind of goes along the same philosophy as your “no regrets at 80” mantra.
    Kimba recently posted…Fifty is the New FiftyMy Profile

  2. Interesting that your blog involves that little element caled time and making time for the things that matter. I like the Serve Thank Ask Receive Trust. I’m not into the pain part. Would prefer to find great rewards for doing items. I like a lot of the ideas in this though. And I have decided to let others voice their naysaying thoughts, then thank them for their opinion and toss it away.

    Follow your heart and your own intuitions. They are always in your best interests.

    Julieanne Case
    Always from the heart!

    Reconnecting you to your Original Blueprint, Your Essence, Your Joy| Healing you from the Inside Out |Reconnective Healing | The Reconnection| Reconnective Art |
    Julieanne Case recently posted…Seth, Time, Lack and MeditationMy Profile

  3. I’m going to write out that START acronym – like all the elements. I chuckled over your title, but I see the wisdom. How often do we reject our ideas before giving them room to breathe? When I saw “make it public” as one of the recommendations, I could feel my resistance! But I really admire people who throw everything out there. I see them moving forward, making changes, trying things. They don’t let self-talk or fear cancel out their ideas.

  4. I agree that it is do often just getting started on a task that holds us back. Once we get started we love the actual doing of it! The barriers are ones are minds put in the way. I like to make things as nice and easy and comfy as possible to make if feel great to get started on a task! For me this includes cups of tea, blankets and getting some fresh air and sunshine.

  5. Hi Carol,

    It has been a while since I read your last blog! You are providing great insights here!

    I love your START acronym! TRUST is the factor that many novice network marketers need. Always follow a success path. Stick to the daily tasks. Success is the unavoidable by-product.

    Well done, Carol. Thank you for sharing!

    Viola Tam – The Business Mum
    Viola Tam recently posted…Stay-at-Home Mums – W for ‘Warm Market’My Profile

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