You want to have an online business and keep hearing that you need an ideal client. What exactly is an ideal client anyway and why is it such a big deal? Well, here is an explanation of what an ideal client is and why it is so important to have one.
What is an ideal client?
Who is that one person who you are trying to help? If you could define your perfect client, what would they be like? Who is looking for what you offer and is willing to pay you for it?
The best way to come up with your ideal client is to brainstorm about who it is you want to help. Who needs and wants what you have to offer? Describe this person in great detail.
- What do they look like?
- How old are they?
- What do they do for a living?
- What are their goals and dreams?
- What do they struggle with?
- Do they have a family?
- Where do they live?
I think you get the picture! Describe this person in enough detail that you can picture them in your mind and you feel like you know them very well. They need to feel like a real person to you.
Why do I need an ideal client?
Why do you need to go through this exercise? When you market online you need to market to someone or your message doesn’t always make sense. You need to create content and market to someone who wants what you have. Keeping your ideal client in mind as you create content, market your services, interact on social media, and place ads will help your message stay congruent and focused. Without that focus, your message can seem disjointed and unclear. You need to talk to someone, not anyone and everyone.
Your ideal client
Having an ideal client defined will help you create content that appeals to the people you want to serve. You will attract those who can best use your skills and products. Your ideal client is drawn to you because you are talking to them. They will want your help and that is exactly what you need — an audience that is looking for what you have to offer and who are willing to pay you for it!