What Is An Ideal Client & Why Do I Need One?

You want to have an online business and keep hearing that you need an ideal client.  What exactly is an ideal client anyway and why is it such a big deal?  Well, here is an explanation of what an ideal client is and why it is so important to have one.

What is an ideal client?

Ideal ClientWho is that one person who you are trying to help?  If you could define your perfect client, what would they be like?  Who is looking for what you offer and is willing to pay you for it?

The best way to come up with your ideal client is to brainstorm about who it is you want to help. Who needs and wants what you have to offer? Describe this person in great detail.

  • What do they look like?
  • How old are they?
  • What do they do  for a living?
  • What are their goals and dreams?
  • What do they struggle with?
  • Do they have a family?
  • Where do they live?

I think you get the picture! Describe this person in enough detail that you can picture them in your mind and you feel like you know them very well.  They need to feel like a real person to you.

Why do I need an ideal client?

Why do you need to go through this exercise?  When you market online you need to market to someone or your message doesn’t always make sense.  You need to create content and market to someone who wants what you have.  Keeping your ideal client in mind as you create content, market your services, interact on social media, and place ads will help your message stay congruent and focused.  Without that focus, your message can seem disjointed and unclear.  You need to talk to someone, not anyone and everyone.

Your ideal client

Having an ideal client defined will help you create content that appeals to the people you want to serve.  You will attract those who can best use your skills and products.  Your ideal client is drawn to you because you are talking to them.  They will want your help and that is exactly what you need — an audience that is looking for what you have to offer and who are willing to pay you for it!


  1. Great article – I call them “Divine Clients” in my business – and it’s important not only to have clarity on your client but also to have a CRYSTAL CLEAR message that they can hear, understand and TAKE ACTION on in order to become your client! That’s the way the great game of business gets done! Thanks for sharing!
    Amethyst Wyldfyre recently posted…Speak Sell Serve & Succeed in Your PJs! Day 16My Profile

  2. I agree that defining your “Ideal Client” so well that you can see them is critical! Once you know them well, you can write much clearer messages to them. They start seeing themselves in what you write.

    In addition to the ideas you have above, I also suggest that you define the psychographic and spiritual aspects of your IC too.

    Do they talk fast or slow?
    Do they like to play outside and are active or are they an inside book lover?
    Are they fun and joking often or are they more serious about life?
    Do they have spiritual practices (if so what) or not?
    Do they pay on time or always late?
    Are they focused or overwhelmed?

    Think of the characteristics of the clients you have that you adore and start creating your profile. Then think of clients that exhibited things you did not like, reverse them and add that to your list too.
    Stephanie LH Calahan (@StephCalahan) recently posted…4 Step System to Realize Your Vision and Stay Focused on What MattersMy Profile

  3. Great suggestions and also some wonderful comments–you must be attracting good people! This exercise of finding the ideal client was given to me a while ago by a coach, and I realize how helpful it was to repeat it today. My ideal client might change over time, or even if not changed, my mental image could grow stale. I think this is something that can be repeated at intervals–keeping me in touch with that ideal client.
    Judy Stone-Goldman recently posted…How Writing in Partnership Connects You to Yourself and OthersMy Profile

  4. This is a great practice and should for sure be done regularly. I have been beginning it again its recently and this article feels like a gentle reminder from the Universe for me to get back to it. As I expand and grow personally my business does too and my client does as well. Good too keep it up to date.
    Thanks for the clearly needed nudge to continue.
    Kate Lindsay recently posted…You Don’t Have to Be Ready, But You Do Have to StartMy Profile

  5. Yes. Know your niche. But also I would add don’t limit yourself from receiving in ways you didn’t imagine either. For example, I didn’t know that a fellow in Nigeria would be drawn to my work. Turned out that was a god send! The online world made that possible. Great Article, thanks again. 🙂

    • Thanks Victoria! Having an ideal client defined helps you focus your efforts but you never know who else it will attract! You may be surprised. 🙂

  6. Hi Carol,

    Great post! I agree totally that defining our “Ideal Client” is very important . When we focus on the needs and challenges of the ideal client, we can serve them better. I’d like to add that using the type of language that an ideal client uses is important.

    I also like Stephanie’s perspective about the ‘psychographic and spiritual aspects’ Wonderful sharing there! It is only when our audience can feel understood that we can truly engage them.

    Thanks, Carol.

    Viola Tam – The Business Mum.
    Viola Tam recently posted…Stay-at-Home Mums – O for Options in LifeMy Profile

  7. Yes Carol , a great exercise a friend and coach took me through this week to refresh her and myself on who my ideal peep is/. I love Amethyst ” Divine Clients” I think I will come up with a new name for mine too
    Thanks for the great post

  8. Excellent advice Carol! This really applies to so many things, the target audience for your blog, and for those of us who are authors, the target audience for our books. The one sure way to fail – and be miserable in the process – is to try an please everyone. Thanks for the inspiration.
    marquita herald recently posted…Can’t Shake the Feeling Something is Missing?My Profile

  9. Great post Carol.

    I only wish every person would get this.

    I see so many people try to be everything to everyone which leads to building a team of people that just doesn’t jive very well.

    The precursor to writing a description of your ideal client is to write a clear description of who we want to become. I call this an Identity Statement.

    Each of us must know who we are, where we’re going and how we are going to get there.

    Thanks for the great post!

    Terry Petrovick recently posted…The Happiness Advantage – An IntroductionMy Profile

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