Leveraging Pinterest Power

How do you take the ongoing two-way communication and massive viral potential of social media…

And harness it in a way that businesses can monetize with it…

Without ruining the user experience and still being fun?


Leveraging Pinterest

Pinterest was designed perfectly from the ground up to take advantage of this, a design that many other sites are now trying to mimic.

While many have been debating about whether to ignore it or adopt it…

Others have been using it to generate incredibly high converting leads and build relationships with audiences that are ultra “spend friendly.”

They say that Pinterest is actually the first social media site to really figure out what so many others have been trying in vain to do – “social commerce.”

Here are some quick facts, and one reason I’m so interested in learning more about how to use Pinterest for business:

  • Pinterest is now the 3rd largest social media site, behind Twitter and Facebook
  • Pinterest reached 10 million+ users faster than any other website ever in history

Furthermore, let’s take a look at some trends…

  • The web is becoming more and more visual.
  • With videos and especially pictures overtaking the internet.
  • Images and graphics are easier to create, edit and interact with than ever before

In fact, not only does the average visitor spend more TIME on Pinterest than on Facebook (gasp!)…

…the average size of an order (the total dollar amount) from someone that comes from Pinterest is higher than the average order size of basically every other major website online, including Google, Yahoo, Facebook, Youtube and even Amazon!

Let me translate: It means that on average, Pinterest users spend more money than the users of every other major site out there! It’s called “social spending…”

So, bottom line is, you need to get set up on Pinterest and create another avenue for generating leads for your business!


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