At first that statement might seem a bit odd. But, I recently read a fabulous book that explains why it is true. The book is called The Power of Starting Something Stupid by Richie Norton, and it has a lot of useful advice for any entrepreneur.
The basic idea of the book is that sometimes our dreams and ideas may be labeled as stupid in the eyes of the “mainstream” and even those close to us. Stupid is generally defined as “lacking intelligence and common sense.” But, what Norton calls “Stupid as the New Smart infers that while an idea may appear to be inherently faulty, the idea is, in reality, sound and in your best interest to pursue.”
One of the tests he suggests you try when considering something “stupid” is to think about whether you will regret NOT doing it when you are 80. That is a really great way to understand how you really feel about something. If you will regret not doing it, you MUST do it!
Probably one of the biggest things that stop us from pursuing things we should do is procrastination. Norton defines procrastination as “the counterproductive act of choosing to postpone doing something important until a later time.” To overcome procrastination we need to:
1. Make time: We must consciously set aside time to work towards our most important goals.
2. Simplify: Make space in your life for the activities that matter most.
3. Make your stupid idea public: Find people to whom you feel accountable.
4. Plan your stupid idea: Create a specific plan using S.M.A.R.T. goals — Specific, Measurable, Attainable, Relevant, Time-bound.
5. Make the process pleasurable: Reward yourself for even small accomplishments.
6. Make the process painful: Assign negative consequences for not completing specific tasks on time.
The key is to just get started. Norton suggests using the principles of START – Serve, Thank, Ask, Receive, and Trust – to guide you. If properly embraced, it changes everything. You will position yourself authentically and accelerate your success.
Start is a verb. It implies you are doing something. When you start, you create momentum and are moving towards your goal.
One last key is to have Gratitude. Even if something seems small and insignificant, have gratitude for it.
There is so much more in this book that I can not cover in this short review. I highly recommend this book! I know it will change your perspective on what you are trying to do to reach your goals — even if everyone around you thinks it’s stupid!
Just remember, Stupid is the New Smart, and get STARTed on your dreams!
Want to get the book? Click Here to get your own copy (I will make a very small commission if you purchase it here).