I have been running races for several years now. It’s not something I intended to get into, but I did a race for charity, enjoyed it, and just kept doing it. I even got my husband and now my girls into racing too!
That’s probably why when I heard someone say the following, it caught my attention.
Building a business is not a sprint — it’s a marathon.
When I am training for a race, I have to do something everyday to get myself in shape and build up endurance. It takes time! Usually, I need to start at least 6 months out to get ready. I do something every day! I try to do just a little bit more than the day before. Slow and steady always works best!
I find it easier to have a training schedule. I map out how much time I have until the race and the distances I need to complete each week to make sure I am ready. It is important not to increase the distance too quickly or I risk an injury. That will really slow me down!
Once, I put my off training for a 1/2 marathon until about 2 months before. Yes, I pushed a little too hard to get up to the distance I needed. My knee was quite sore and it really slowed down my training. I was not sure if I would be ready and able to do the race! But I did and it was hard! And I was really sore afterwards!
There is also a mental part to running. Completing a marathon is as much in your head as it is in your physical capability. You have to keep telling yourself you can do it!
Just keep running, just keep running!
That just made me think of Dory in Disney’s “Finding Nemo”! 🙂 But she is right! Just keep doing it and you will get where you need to be.
So, how does all this relate to building a business?
Building a business takes time! You have to do something every day, or at least most days of the week. Especially when your business is online.
You have to create blog posts, social media posts, products — all the things you need to do to get people to visit your site. You also need to learn new things that you can use to attract people. Pay attention to what is happening around you day to day. What grabs your attention? What inspires you?
With all the information bombarding people online these days, you have to be really consistent in being out there. You need to work at attracting and engaging people with your posts.
Create a plan that you follow. It can be a daily, weekly, or monthly plan. Schedule out what you need to do each day to move your business forward. Most importantly, follow that plan! Just like training for a race, you will improve your skills. Completing the daily tasks on your list gives you a sense of accomplishment! You know you can do this!
Building A Business
So, hang in there and DO SOMETHING EVERY DAY!! Be consistent! And before you know it, your business will be growing, your list will be growing, your bank account will be growing, and you will have success!!