There are several systems out there that you can join that offer “plug-n-play” websites and blogs. Also, if you are involved with an MLM you get a company replicated site. While they both have their place and have some usefulness, using them as your primary business website is not a great idea.
Since they are quick and easy to get started with and you don’t have to do the set-up, you may ask why you need your own website. By using those platforms, you are really using someone else’s website to build a business. You are not creating YOUR own business — you are helping grow THEIR business. That is not the way to long term business growth. They own and control all everything you produce and publish on their system. That does not build any assets for you.
Your site also looks similar or identical to everyone else who is using that system. You don’t stand out at all. Potential prospects have no reason to choose you over anyone else.
If the company that owns the platform does not like what you are doing, they can shut down your site! I know a few people who have lost months of work because of that happening to them. You don’t want that to happen to you!
The search engines like Google, do not like replicated or viral blogging sites — at all! Your site SEO ranking will suffer and people searching for information will not be able to find you.
You don’t want to put all the work into creating blog posts and have them passed over because of the platform you are using. Also, if you are part of one of those platforms and comment on another blog that is not part of the network, your comment often gets sent to the spam folder. They may never see it and it won’t get posted to the blog!
Why You Need Your Own Website
If you really want to build a successful online business website, you need to do it the right way — the safe way. You build it all yourself so you own and control it.
You want to attract people to you to grow your own business. You offer a reason to your readers as to why they should buy from you instead of some one else. You need to Brand YOU rather than your MLM or viral blogging platform.
As you create content and generate leads, you get to add those leads to your list rather than the company’s list! Why work hard to attract leads and basically give them away! If, for some reason, you leave your MLM or change what you want to do, your list stays with you and not the company or blogging platform! That is a big deal! You worked hard to attract those people. You want to keep them!
If you are in an MLM and have a company provided website, there is no reason you can’t send them there AFTER you have built a relationship with them on your own website. You want them to like you and want to work with YOU before you send them there.
Now before you think building your own site sounds really hard – it isn’t! I have a gift for you that will help you get started on the right track! Just enter your name and email in the form on the right side of this page and I will send you my “8 Questions to Ask Yourself Before You Redo Your Website (or Create One For The First Time)”. Then you will understand why you need your own website.