How Do You Learn Marketing?
I’d like to give you a few ideas for learning something new — especially internet marketing.
Determine WHAT it is you’re trying to learn and WHY.
For example, I want to learn Facebook PPC (Pay Per Click) Ads to get more eyeballs on my blog. I want to understand Facebook PPC so that I can help other marketers do the same. I feel Facebook PPC will become more and more relevant too. Also, I feel that Facebook has the biggest audience right now and some pretty good marketing tools. We all know that marketing on the Internet isn’t going anywhere.
Now that that is clear, my task is to learn it.
Now it’s time to gather and evaluate the content that you are going to need to master to learn marketing or whatever it is you seek to learn.
In my example of learning Facebook PPC, I’ve pulled in a few different resources and categorized them.
Here’s How To Categorize the Content Used To Learn Marketing
Introductory content is for marketers who are new to the subject.
This content typically includes step-by-step instructions on how to get started with Facebook PPC and its fundamentals. After consuming intro content, I should be able to execute the basic marketing tactics related to Facebook PPC.
Time Frame: 2 weeks to one month at an hour a day, five days a week.
Intermediate content is for marketers who are familiar with the subject, but have only basic experience executing strategies and tactics on the topic.
This content typically covers the fundamentals and reveals more complex functions and examples. After learning it, I should feel comfortable building my first campaign with Facebook PPC. I plan to remain at this intermediate phase until I have successfully executed the strategies and tactics that earn me a profit using Facebook PPC.
Time Frame: 2 – 12 months at 1 to 1 ½ hours a day, five days a week. This could be longer since I am sure I will come across a struggle or two.
Advanced content is for marketers who are, or want to be, experts on the subject.
As a result of learning this content, I should be able to walk others through the introductory and intermediate phases of Facebook PPC. Also, I should understand the advanced features of Facebook PPC, and help others develop competency with Facebook PPC. After consuming the advanced content for Facebook PPC, I should feel ready to not only to successfully execute strategies and tactics, but also to teach others how to be successful.
Time Frame: One to two years.
Get Super Clear About How You Set Out To Learn Marketing
Notice how I got really clear with myself about my goals and desired outcomes for learning Facebook PPC.
Now you do the same for YOU as you seek to learn marketing.
If you do, you will understand EXACTLY what you’re trying to do, and as a result, eliminate overwhelm before you even get started.
Also, notice that I determined how long I anticipate this will take. This is important because you’re setting realistic expectations. I know that I won’t reach “Expert” status with Facebook PPC this year, but I certainly can become a profitable intermediate.
Finally, be sure that you set aside learning time and doing time.
Schedule it in. I’m setting aside 1 to 1 ½ hours a day of personal Facebook PPC study and implementing time, five days a week. If you follow this process, you will learn marketing!