But you may say, “I don’t have anything to sell'” or “I don’t have any special skill”. The fact is …
Everyone is an expert at something compared to the masses.
The first step to Brand You is to determine “What You Have“. Take inventory of your skills and past experiences — basically look back at your life and list anything and everything you can think of.
Next, decide what interests and passions you have. Look at the first list you created and match your experiences and skills with your passions and interests. Choosing something you are interested in and passionate about is key to staying in the game when things get hard — and they will get hard at times.
Now, you need to figure out “What’s Needed“. Look around on line and see what kinds of things people are looking for that are related to your skills and passions. Make a list of needs, wants, and desires you find being expressed by others. These are possible areas you can focus on.
To Brand You, take your “What You Have” and “What’s Needed” lists and see where they overlap. In other words, which of your skills or experiences would help with solutions people are looking for. The overlap will help you define your Unique Selling Proposition or USP. These are your unique qualities that make you stand out — make you different from everyone else out there.
Don’t worry if you don’t think you are an expert at the USP you choose. You just need to start out knowing just a little more than the average person. You can study up on your chosen area to fill in the gaps. By educating yourself you are able to provide real value to people and they will begin to like and trust you.
People look for solutions to problems. You do have a solution to some problem out there! Your solution is unique to you. There is at least one person out there who will finally “get it” from the information and expertise only YOU can provide.
Brand You and use your unique skills and experience to provide exactly what other are searching for. Your USP will bring you one step closer to being successful online!
Need help Branding You? Check out an absolutely wonderful course here! This has had a huge impact on my business and I KNOW it will help YOU too!!