Once you have your ideal client defined, you need to understand your target market. They are the group of people that you want to serve with the products and services you have to offer. Your ideal client is part of your target market, but it also includes others who are a lot like your ideal client as well.
Target Market Research
You need to understand what your target market wants and how to reach them. Who are they? what do they need? How can you help them? Here are three questions you need to answer to help you know them better:
1. What problems do they have that my products and services can solve?
Think about your target market. List out all the problems, questions, pain points etc. that they have. Try to think from their point of view. Spend some time on this. It’s important to understand this!
Once you have a list, look at each one and see what you have to offer that can help them solve that problem. You want to keep track of this list of problems and your solutions and use that to help you with the rest of your research. It will also come in handy when you start creating content too!
2. What would they type into Google to find the solutions to their problems?
Using the list of problems you came up with in #1, come up with words and phrases your target market would use when searching online for solutions. Think of the problem from their perspective so you can understand how they would search online. The words and phrases that produce some good results would be great to use later as keywords for your marketing.
3. Where does my target market “hang out” online?
Look around on social media sites, blogs, forums, etc and see if you can find places your target market spends their time online. This is very important to understand because you will want to concentrate your marketing efforts in these places. You should spend time in these places to learn about what they need and want.
Once you know where they hang out, become active in those places. Build a presence on the social media sites. Place ads there too. Comment on the blogs and forums. That way they will come to know you and who you are.
Finding Your Target Market
Once you have answer these three questions, you have a better understanding of your target market and how to reach them. You know what they want, how you can help them, and how to find them! Now use what you have discovered and help them solve their problems!