Great content is vital to having a successful website. Even as other marketing methods come and go, content will remain the cornerstone of your business marketing.
Here are 10 reasons why content is important to your business.
1. Content is the reason people go online
When you think about it, why does someone search on the web? They are looking for something. Whether it is a solution to a problem they have, or looking for something to pass the time. Maybe they need some ideas for what to make for dinner or are looking for a great book to read. They are searching for something.
2. Content allows you to distinguish yourself
There are certainly others online who offer solutions similar to yours. They may be targeting the same market you are. If you have great content that really addresses the needs and desires of your target market, really provides the solutions they need, they will come to you. Creating valuable content will make you stand out from all the others.
3. Content will establish your expertise
As potential customers search for solutions online, they find everyone who claims to be able to solve their problem. They have so many options to choose from, they may have a hard time deciding because they have no reason to trust any one of the choices. By creating quality content that provides real value on its own, people will see that you really do know what you are talking about. They will see the value you offer for free. They will be more likely to select you as the solution they are looking for.
4. Content will make people want to come back
The best customer is a repeat customer. If you consistently provide great content, your customers will return again and again because of the value you provide.
5. Content helps you explain your value
When someone is looking for a solution, you need to explain to them why they should buy from you rather than someone else. Your content provides a platform for you to explain why you offer the greatest value. You can explain your point of view and why you have the best solution.
6. Content helps you provide service to existing customers
Your content will help you to continue to provide value to customers after they have purchased from you. They may have questions about what they have purchased and how to best utilize your products. Having FAQ and “How To” content will help them get the best value out of your products and solutions and help you keep them as satisfied customers.
7. Content helps you build your list
You want to build your list. Having great content on your site is a great way to show them your free offer is worth trading their contact information for. They will see that you know what you are talking about. It will prove to them that you provide value and they will be willing to join your list.
8. Content helps your search engine ranking
Relevant and high quality content helps the search engines to identify your site as one that is likely to be a valuable resource to people searching for information on a particular topic. Writing valuable articles while using basic SEO principles can boost your SEO ranking and help more people find you.
9. Content can help your social media influence
Content is more than just articles on your website. It also includes images and videos. These are the things people like to share on social media. By including content that people can share on social media, you allow people to create links to your content, which is invaluable in growing your influence.
10. Content keeps you active
As you create more content, it keeps you active in your business. It also keeps you creative as you come up with more ways to help your ideal client. You need to keep your content current with what is happening online, while keeping it relevant to what your ideal client is looking for.
10 Reasons You Need Great Content
These 10 reasons will help you create valuable and relevant content for your ideal customer and target market. Keep these in mind and you will go along way to growing your business and your audience!